Video: The Art of Product Management



Video: The Art of Product Management
Slides: The Art of Product Management

Recently Professor Karl Ulrich asked me to give my talk on the Art of Product Management at The Wharton School. They recorded the video and I wanted to share it here as well.

Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly honing.

In the last decade as a product manager here in Silicon Valley I've learned an incredible number of important lessons on how to be better at this role. In this presentation I share my lessons learned on the art behind each of these four dimensions of product management. I cover role models that exemplify each dimension, best practices on excelling at that dimension's discipline, and countless examples from Valley companies that exemplify these traits.
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