Sachin Rekhi

Video: Developing a Continuous Feedback Loop
Slides: Developing a Continuous Feedback Loop
Essay: Designing Your Product's Continuous Feedback Loop

Earlier this year True Ventures invited to me to speak at True University, their annual conference for portfolio companies. I decided to expand upon an essay I originally wrote in 2016 about developing a continuous feedback loop for your product with detailed case studies of how I have implemented such a feedback loop for my current startup, Notejoy, as well as while leading LinkedIn Sales Navigator. Wanted to share the video, slides, and original essay from that talk.

Listen: SoundCloud

I had a fun opportunity to share the story of Notejoy on SiriusXM radio for the first time today. I joined Karl Ulrich, Vice Dean of Entrepreneurship at the Wharton School, in an interview hosted on Launch Pad, a Wharton Business Radio program that airs every Wednesday evening on SiriusXM 132 highlighting the stories of successful entrepreneurs.

We covered many aspects of Notejoy, including the story behind starting Notejoy, picking the target audience, and competing with incumbents in the broader note taking and workplace collaboration spaces.

Podcast on SoundCloud

Ravi Sapata recently interviewed me for his Yours Productly podcast in a mega 2 hour discussion on my journey building Notejoy, the collaborative notes app for your entire team, that we launched just a few months back.

Today I’m excited to announce the launch of the productivity app my co-founder Ada and I have been building over the last 2 years. Meet Notejoy, a better way to organize team docs.

As product designers we spend a lot of time trying to understand user friction and solve for it in the products we build. Doing so is absolutely critical to delivering delightful experiences for our users. I find though that sometimes teams are only perceiving and solving the most basic forms of user friction and aren't taking on some of the harder to perceive yet incredibly important higher level forms of friction that users are experiencing. So I wanted to share how I think about the hierarchy of user friction and provide examples and best practices for solving for each.



User friction is really anything that prevents a user from accomplishing a goal in your product. I categorize user friction into a hierarchy of three levels: interaction friction, cognitive friction, and emotional friction. Interaction friction is what I hear talked about most often amongst product designers, but the higher levels of cognitive friction and emotional friction are equally important to solve for to build a great user experience.